Top 5 Wellness Apps Performance in Brazil, Q4 2022

The fourth quarter of 2022 saw significant performance trends among the top 5 wellness apps in Brazil on a unified platform. Here's a closer look at their weekly downloads, revenue, and active user trends.

Meditopia: AI, Meditation experienced a decline in weekly revenue, starting from approximately $18.4K at the end of September to around $13.3K by the end of December. Weekly downloads peaked at 11.7K in late October but dropped to about 6.3K in early December before rising again to 10.7K at the end of the year. Active users remained relatively stable, fluctuating between 130K and 200K throughout the quarter.

Headspace: Sleep & Meditation saw a steady weekly revenue, with figures around $9K to $10K, peaking at $10.7K in early December. Downloads were initially low, around 1.3K, but saw an upward trend, reaching approximately 3.7K by the end of December. Active users remained consistent, hovering around 12K to 13K throughout the quarter.

Calm showed consistent revenue performance, starting at around $9.1K and closing the quarter at about $10.4K. Weekly downloads were stable but experienced a notable increase, from 4.6K in late November to approximately 9.5K in the final week of December. Active users remained strong, averaging around 130K throughout the quarter.

Lojong: Meditation & Relax had a consistent revenue stream, with weekly figures around $4.8K to $5.9K. Downloads remained steady, ranging from 2.1K to 2.9K. Active users showed a slight decline from approximately 41K in late September to around 38K by the end of December.

Sleep Cycle - Tracker & Sounds saw a decrease in weekly revenue, starting from around $6K at the end of September to about $3.5K by the end of December. Downloads were relatively stable, with a slight increase towards the end of the quarter, reaching approximately 3K. Active users showed a decline from about 89K in late September to around 71K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.